Supercell
Brawl’s Enigma
_SCENARIO - Brawl Stars is a mobile game from 2018. A year later, the creators still haven't revealed the game's story to fans. What is known is: the game takes place in the Wild West. But the first update would bring an 80's map. Wild West + 80's = WTF???
How to announce this news without revealing the game's history or disappointing fans?
_IDEA - We created Enigma Brawl for fans to try to discover the story of the game and the map that was to come.
1. We've sent a movie teaser of the new map and a clue to Brawl Stars influencers on YouTube.
2. Influencers asked fans to submit theories about the game's clues and history using #enigmabrawl
3. We turned some theories into animations and published them on the game's brazilian social networks quoting the authors.
_RESULTS - #EnigmaBrawl has gone international. On Twitter, fans around the world used the hashtag to share theories and ask the game's creators to go global. On Reddit, dozens of topics were created to translate what Brazil was saying about the game.
1.8M VIEWS. 15K VIDEO COMMENTS. 14 COUNTRIES REACHED.
influenciadores
"Hi Bruno Playhard! There's something coming up in the world of Brawl Stars. What we can reveal now is that neon signs were everywhere.”
“Hi Nery! There's something coming up in the world of Brawl Stars. What we can reveal now is that the social network that time was meeting friends in cafeterias.”
