Oi Telecomm
WhinderssON x WhinderssOFF
CHALLENGE - Launch a prepaid cell phone subscription that is valid for 31 days and has free WhatsApp, breaking the market logic.
SOLUTION - We used Whindersson, Oi's advertising icon, and made a joke with the ending of his name. So, we created his disconnected version, WhinderssOFF, a character who lived with problems because he didn't have Oi's prepaid cell phone subscription. In addition to the TV movies, we created specific content for Oi's social networks. In them, we used the stand up comedy language, which helped Oi to connect with the public.
RESULTS - In 4 days, the films had more than 10 million views, which increased the number of followers on Instagram by 15% and the number of positive comments by 80%.
More than 10M views in 4 days
"Brands that stood out the most in 2018" Twitter Brasil
+ 15% in the number of followers on the IG
Live with 3.1M viewers in 24h
+ 80% positive comments
More than 300k comments
Watch the live with WhinderssON and WhinderssOFF telling the funniest stories of the guys who had trouble and lucky days because of the internet. Did you recognize your story? #BeON with @whindersson
