In 2015, TV Globo decided to make a remake of the Escolinha do Professor Raimundo, a success in the 80s and 90s.

But, in 2015, a lot had changed in entertainment and the public questioned the return of the program.

How to make Nova Escolinha's humor attract the current audience?

Since dozens of programs were aired throughout the day, we created dozens of calls that interacted with each TV Globo program.

During the break at Jornal Nacional, for example, one of the characters from Escolinha made a joke with William Bonner, anchorman of the Jornal Nacional, to publicize the return of the program.

The result: 88 advertising videos aired on TV and made available as humorous content on Globoplay.